The cynical failure of "Blue Zones"

How human-centric longevity research turned into a slop trough of marketing schtick.

You’ve probably heard of blue zones, those specific geographic areas on Earth that have a significantly higher than normal ratio of really old people who practice healthy daily habits around food, movement and community. Maybe, like me, you’d watched the blue zones Netflix series, or have read one of the 10 books books written by Mr. Blue Zones himself,…